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Plain Goods

Slightly outside the Hudson Valley proper, Plain Goods is a thoughtfully curated shop devoted to impeccable craftsmanship, purity of form, and a deep respect for materials made to last. Each season, the store presents a refined collection for the home and wardrobe, spanning men’s, women’s, and children’s offerings, guided by a belief in simplicity, functionality, and beauty that improves with age. The mix of contemporary pieces alongside antique and vintage finds creates a layered, tactile experience where everything feels considered, useful, and quietly special.

Founded in 2015 by interior designer Michael DePerno and fashion brand manager Andrew Fry, Plain Goods is located in New Preston, Connecticut, inside the lovingly restored Pavilion Hall, a prominent Victorian building dating back to 1897. The 6,000-square-foot, two-level space serves as both a shop and a canvas, blending historic architectural details with a modern sensibility. Furniture, textiles, clothing, and everyday objects are displayed in a way that encourages discovery—where a perfect linen napkin, classic trench coat, or beautifully reconditioned antique chair can feel equally essential.

At its core, Plain Goods is about slowing down and buying well. DePerno and Fry prioritize artisanship, longevity, and timeless design over trends, working closely with skilled craftspeople and designers who share their values. Recognized by Architectural Digest as one of the best home décor stores in New England and praised by Vogue for its minimalist sensibility, Plain Goods offers more than shopping—it offers an experience rooted in care, restraint, and an enduring appreciation for things made with integrity.

Photographs by Ellen McDermott with Bridget Sciales